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The creative process at Route 1 Design
is uncomplicated, effective - and enjoyable.
Print and Internet requirements will differ, but overall
the creative process is similar.
| 1.
Introduction: |
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Client expectations and concerns,
the project, media alternatives and the desired
response are discussed, without obligation,
including price estimate and deadline |
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| 2.
Strategic Research: |
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A variety of components are
analyzed and assembled including existing/new
logo and branding, product/concept/event purpose,
additional client input, key competition,
the market, target audience, response, needs,
benefits, strategy, and promotion |
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| 4.
Content: |
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All text, art and photography
files supplied or coordinated by client are
delivered in suitable formats and are assumed
to be copyright and/or royalty free |
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| 3.
Creative Concept: |
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Proposal based on strategic
research and developed as a comprehensive
part of client's marketing efforts; Internet
concept includes proposed site architecture,
interactivity, optimization, files and delivery |
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| 5.
Conceptual Mock-up: |
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Primary design with color scheme
and typography, incorporating client's logo
and branding, proposed copy/content, detailing
the overall "look and feel", posted
online for review; website mock-up includes
primary template with site navigation |
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| 6.
Design Revisions: |
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Client feedback and creative
enhancements are incorporated into the design,
posted online for final review |
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| 7.
Development: |
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Print and Imprint Design - Final
design developed, posted online for client
approval, and required files are provided
on CD and placed online for printer and vendor
access |
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Web Design - Final custom template
designs for websites or designs for online
advertisements are developed, posted online
for client approval, and provided either to
specified Web developers and technicians as
artwork rendered in a suitable format or provided
as HTML to a specified Internet publisher
or hosting service; Web advertisements, promotions
and websites coded by Route 1 Design may
be previewed online at www.route1design.com
before being published or hosted |
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| Route 1 Design will always be available to supply you with
duplicate files or to assist you with any usage
questions that may arise. Customer service is always
free! |
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