The creative process at Route 1 Design
is uncomplicated, effective - and enjoyable.
Print and Internet production requirements may differ, but overall, in order to achieve effective communication solutions in either medium
the creative requirements remain similar.
1.
Introduction
Client expectations and concerns,
the project, media alternatives and the desired
response are discussed, without obligation,
including price estimate and deadline.
2.
Strategic Research
A variety of components are
analyzed and assembled including existing/new
logo and branding, product/concept/event purpose,
additional client input, key competition,
the market, target audience, response, needs,
benefits, strategy, and promotion.
3.
Content
All text, art and photography
files supplied or coordinated by client are
delivered in suitable formats and are assumed
to be copyright and/or royalty free.
4.
Creative Concept
A proposal is formulated based on strategic
research and developed as a comprehensive
part of client's marketing efforts. Media, production and costs are discussed.
A website
concept includes proposed site architecture,
interactivity, optimization, files and delivery.
5.
Conceptual Mock-up
Primary design with color scheme
and typography, incorporating client's logo
and branding, proposed copy/content, detailing
the overall "look and feel", is posted
online for review.
A website mock-up includes
primary template with site navigation.
6.
Design Revisions
Client feedback and creative
enhancements are incorporated into the design,
posted online for final review
7.
Development
Print and Imprint Design - Final
design developed, posted online for client
approval, and required files are provided
on CD and placed online for printer and vendor
access
Web Design - Final custom template
designs for websites or designs for online
advertisements are developed, posted online
for client approval, and provided either to
specified Web developers and technicians as
artwork rendered in a suitable format or provided
as HTML to a specified Internet publisher
or hosting service. Web advertisements, promotions
and websites coded by Route 1 Design may
be previewed online at www.route1design.com
before being published or hosted.
All content produced for clients remains the intellectual
property of Route 1 Design until final and full payment
has been accepted. Upon final payment copyright is transferred to the client.
Route 1 Design reserves the right to use the graphics
that it produces for the promotion of its design services.
Route 1 Design will always be available to supply you with
duplicate files or to assist you with any usage
questions that may arise. Customer service is always
free! |
