Route 1 Design provides a full range of creative services required for successful branding, advertising and marketing in print, on the Internet and through special events.
High quality, imaginative, effective graphic design is the cornerstone of the professional, creative solutions available to you at Route 1 Design. But, the creative service does not end with the design. The copy and images
within your printed collateral or on your website are equally
important to the success of your marketing efforts.
Route 1 Design provides or will coordinate related creative
services such as photography, illustration, copywriting and marketing.
If outsourcing is required, Route 1 Design will manage
all the details for you.
Creative services include:
Identity Design
A strong, recognizable logo design is a key element in your marketing. Route 1 Design provides memorable, professionally produced custom logotypes, symbols and marks for your business, products, services and campaigns. Because it is created by a professionally trained graphic artist, a logo designed by Route 1 Design will be equally effective in the variety of media used for print or online.
Design for Print
Route 1 Design consistently produces effective, affordable marketing collateral that reflects your brand and meets your marketing objectives. Whether you require a business card, magazine ad, brochure or catalog, Route 1 Design will research, comp, design and coordinate the production of your printed collateral.
Design for the Internet
Website and online advertisement design requires an in-depth knowledge of the Internet's strengths and limitations. Route 1 Design creates effective, eye-catching banner advertisements and websites geared to attract and interact with your audience. If required, Route 1 Design will also work with your Internet technician or service provider to assure optimum quality and effectiveness.
Design for Special Events and Promotions
A professionally designed, readily recognizable logo not only enhances your event's theme but also the sale of promotional merchandise such as t-shirts and hats. Route 1 Design produces memorable event art that not only highlights invitations and posters but is specifically designed to meet imprint and embroidery specifications. Route 1 design will work with your vendors, providing the appropriate files to meet their individual requirements.
Illustration
Illustrations are often required
to clarify or add personality to your message.
Route 1 Design offers traditional
illustration and drawing skills
as well as computer generated art
and animation. If a particular
style is required, Route 1 Design will coordinate
stock art or freelance illustrators.
Photography
Route 1 Design provides the
convenience of in-house digital
photography for use on the Internet
and for product and publicity shots. For high-quality
work, stock photography or a professional
photographer can be arranged.
Copywriting
Good copy is part of good design.
Route 1 Design provides targeted advertising
copy for your sales and marketing materials.
For larger projects, a professional copywriter
can be arranged.
Marketing Consultation
In order to provide the most
effective visual solutions, a qualified
graphic designer should be proficient, as well,
in strategic research, branding, marketing and promotions. Route 1 Design is always available
to assist with your marketing efforts, providing
creative and technical advice that will help
you to communicate more effectively.
Search
Engine Optimization
Though there are no guarantees
when it comes to website ranking, Route 1
Design incorporates a number of techniques
into Web design to enhance its performance
(SEO) within the search engines. Search
Engine Marketing should always
be included in your online promotion strategy.
Production
Because Route 1 Design works
with a variety of printers, service providers
and vendors, your project can easily be matched
with the best production solution. If you
prefer to coordinate the production of your project,
correctly formatted files are made available
for download from the Internet or provided
on disk. Software programs used at Route 1 Design are Photoshop, Illustrator, Dreamweaver, Flash, InDesign, QuarkXPress, Word and Acrobat.
Archives
Route 1 Design can maintain
your project's files within an Internet archive
so that they remain available for future applications. It is the mission of Route 1 Design to consistently provide a professional, uncomplicated, and enjoyable relationship with each client and to always be available to answer questions or concerns. |
