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Banner Ad Design
Production and Price Guidelines
Graphic Design and Marketing Consultation for Internet Advertising and Promotion
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Creating a banner ad that "clicks"!

Ad design for the Web is unique. Universal standards for effective design certainly apply, but there are specific online advantages and limitations that a skilled Web designer is aware of and incorporates into each Internet advertisement. Good design and message strategy for the Web take into account not only limited space and text legibility but also load time, animation and a clear call to action device to ensure the ad is quickly understood and generates the required "click through".

Route1Design produces competitively priced Web advertising - that works. All online ads are designed to meet IAB Ad Unit Guidelines. If you would like specific information regarding your Internet advertisement, use the Graphic Design Services Information Request Email to submit the details of your project.

Ad production prices for static and animated banner ads:

  Individual Web Ad Production Rates*
(Static JPEGs and GIFs or Animated GIFs)
  • $75 per ad
    120x60 Button, 120x90 Button, 120x240 Vertical Banner, 125x125 Square Button, 234x60 Half Banner, 468x60 Full Banner, 180x150 Rectangle
  • $100 per ad:
    120x600 Skyscraper, 160x600 Wide Skyscraper, 300x250 Medium Rectangle, 240x400 Vertical Rectangle, 336x280 Large Rectangle
  • $125 per ad:
    300x600 Half Page, 728x90 Leaderboard
  • $150 per ad:
    250x250 Square Pop-Up, 720x300 Pop-Under (Static Only)

Multiple Web Ad Production Discount Rate
(Static JPEGs and GIFs or Animated GIFs only - Flash animation is priced per ad)

  • $50 per ad
    Any size ad, when requesting 5 or more ads within the same month

All prices include design research, full color static or animated design, one client revision to art or text, and final Internet-ready file provided to Web developer/technician. Standard turnaround is two business days. Changing the size of a completed ad will incur an additional $25 charge. If during initial discussion it is determined that the design request is unusually complex, special pricing will be applied prior to initiating production.

*Flash Animations - add $100 to individual ad production rate.

Click here for additional production and price guidelines.

Click here to view banner ad and Web animation samples.

These price guidelines may change without notification so please review them periodically.

  

     
  Updated 11-7-2008
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