Does Search Engine Marketing differ
from Traditional Marketing?
Effective online advertising requires knowledge
of Internet advantages ... and disadvantages.
The basic tenets of marketing apply to the Internet.
The online environment, however, offers a more direct
link to clients and prospects. If you want to be sure
that you are taking full advantage of this interaction,
use the services of a professional
Web designer.
Good Web design is probably the most important aspect
of your Web presence and goes well beyond creativity.
A professional Web designer will custom design a site
that not only is visually pleasing but one that also
meets the needs of your visitors and is Search Engine
friendly. Design for the Internet incorporates strategic
research to ensure content and keyword use, page titles,
head, subhead and meta tag use, site navigation, and
overall functionality are optimized for the Web.
Quality counts. Search Engine Optimization does not
comprise submitting your website for inclusion on search
engines. Your Internet presence is enhanced with quality
content kept updated and relevant so search engines
can identify your products and services. Cultivating
quality inbound links, sites linking back to yours,
will also optimize your online effectiveness. Search
engines follow the network of links to determine how
your website is found, its relevance and how it should
be indexed. And quality design provides the package
that successfully presents your message in a visually
pleasing manner tailored for the Internet.
From concepts to consultation, Route
1 Design can provide the design and marketing
skills you need to help you achieve your goals on the
Internet.
Online advertising provides a cost efficient opportunity
to target a specific audience.
Ads on the Internet should be, and can easily be, targeted
for your audience. Determine your expectations and develop
your marketing efforts to meet these goals. Your initial
temptation may be to advertise run-of-site or run-of-network
advertising because of the lower cost. Researching and
marketing to a specific audience, though more expensive,
will increase your return on investment.
The effect of an Internet ad is measured through tracking.
The response of a potential customer is recorded, allowing
you to increase advertising that works or quickly change
or drop ads that do not.
Make the choice clear and easy for the viewer. With
few words and obvious instructions, use a concise, strong
call to action in each of your online ads. Always link
your ads to a specific, relevant page which clearly
states your product or service and how to obtain it.
The design of your ads should reflect your brand. As
with marketing, the basic tenets of good communication
design apply to the Internet. Because it can be done
online doesn't mean it should be. Twinkling, singing,
overly distracting animated ads will probably be a poor
representation of your image.
An experienced
Web designer will help you use the Internet
effectively and achieve your online marketing goals.
Contact
Route 1 Design for Web design, Search Engine
Optimization and online marketing consultation.
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