One stop for all your design needs.
Route 1 Design provides the full range of creative services required for successful branding, advertising and marketing in print, on the Internet and through special events.
A strong, recognizable logo design is a key element in your marketing. Route 1 Design provides memorable, professionally produced custom logotypes, symbols and marks for your business, products, services and campaigns. Because it is created by a professionally trained graphic artist, a logo designed by Route 1 Design will be equally effective in the variety of media used for print or online.
Design for Print
Route 1 Design consistently produces effective, affordable marketing collateral that reflects your brand and meets your marketing objectives. Whether you require a business card, magazine ad, brochure or catalog, Route 1 Design will research, comp, design and coordinate the production of your printed collateral.
Internet Conceptual Design
Website and online advertisement design requires an in-depth knowledge of the Internet's strengths and limitations. Route 1 Design creates effective, eye-catching concepts for banner advertisements and websites geared to attract and interact with your audience. If required, Route 1 Design will also work with your Internet technician or service provider to assure optimum quality and effectiveness.
Special Event Logos and Imprinted Merchandise Design
A professionally designed, readily recognizable logo not only enhances your event's theme but also the sale of promotional merchandise such as t-shirts and hats. Route 1 Design produces memorable event art that not only highlights invitations and posters but is specifically designed to meet imprint and embroidery specifications. Route 1 design will work with your vendors, providing the appropriate files to meet their individual requirements.
Illustrations are often required
to clarify or add personality to your message. Route 1 Design offers traditional
illustration and drawing skills
as well as computer generated art
and animation. Route 1 Design specializes in art that is highly graphic with crisp lines and bright colors. If a particular
style is required, Route 1 Design will coordinate
stock art or freelance illustrators.
Typography is a major component of good design. Understanding how to use type to its best advantage will give the design and the message greater impact. The contrast, weight, and style of a typeface works within the layout to support the overall theme. Route 1 Design will select, effectively combine and even design a typeface to set the appropriate tone and reinforce the message.
Cartoons and comical characters grab attention and reinforce your message. Route 1 Design creates humorous illustrations, comics and cartoons using crisp lines and bold, bright colors. This custom art can be used for editorials, marketing and promotions adding a unique impact in print, imprint, and screened applications, as well on the Internet.
Route 1 Design provides the
convenience of in-house digital
photography for use in print, on the Internet,
and for product and publicity shots. Should high-quality
work or specific photographic techniques be required, stock photography or a professional
photographer can be arranged.
Good copy is part of good design. Route 1 Design provides targeted advertising
copy for your sales and marketing materials.
For larger projects, a professional copywriter
can be arranged.
In order to provide the most
effective visual solutions, a qualified
graphic designer should be proficient, as well,
in strategic research, branding, marketing and promotions. Route 1 Design is always available
to assist with your marketing efforts, providing
creative and technical advice that will help
you to communicate more effectively.
Though there are no guarantees
when it comes to website ranking, Route 1
Design incorporates a number of techniques
into Web design to enhance its performance
(SEO) within the search engines. Search
Engine Marketing should always
be included in your online promotion strategy.
Because Route 1 Design works
with a variety of printers, service providers
and vendors, your project can easily be matched
with the best production solution. If you
prefer to coordinate the production of your project,
correctly formatted files are made available
for download from the Internet or provided
on disk. Software programs used at Route 1 Design are Photoshop, Illustrator, Dreamweaver, Flash, InDesign, Fireworks, Word and Acrobat.
Route 1 Design can maintain
your project's files within an Internet archive
so that they remain available for future applications. It is the mission of Route 1 Design to consistently provide a professional, uncomplicated, and enjoyable relationship with each client and to always be available to answer questions or concerns.
Contact Route 1 Design for additional details, a quote, or to initiate a design project.